"Numerous events are hosted everyday, but only a few achieve their goals."
It may seem weird, but a
bitter truth of the global event industry and even Singapore too.
So, it's important to
possess the skills necessary to manage, plan, and execute an event. That is why
professional help from an event planner
in Singapore matters a lot. Compared to non-specialists, they can organize
an influential event with experience and expertise.
But, whoever you hire,
in-depth knowledge of the event industry is required. So, how can you decide
which is the right company for executing a successful event?
Simply, you can ask a few
questions before sticking to an event planning company. Below, we have
mentioned the top 5 questions to ask a planner or an event planning firm.
The Role Of An Event Planner
Before directly moving to
the questions list, let's understand the role of event planner.
So, starting with the
primary role of a planner, they ensure that everything related to the program
is taken care of. It includes promoting an event to take audience feedback,
from making the idea conception to managing the logistics. Eventually, the team
of planners is charged with bringing visions and creating experiences for
guests.
Event planners organize
different event like;
● Corporate
events
● Product
screenings
● Live
stream
● Annual
conferences
●
Job fairs, etc.
5 Questions You Should Ask To An Event Planner
Hosting an event is a
great way of growing your business and approaching new clients. But, the
internet is full of event planners in your town!
You might be wondering if
there is any way to decide which planner is best and under budget.
To ease your work, we have
mentioned the list of most important questions that everyone should ask their
event planners.
Q#1. How Do You Prioritize Different Tasks?
Whenever you look for
event production in Singapore, the first thing to confirm is how they organize
events. It includes asking about their work process, dedication towards
commitment, whether they deliver work on deadlines, etc. In the end, for a
successful event, you need a multitasking team.
When it comes to event
planning, the planner has to be very attentive as well as an expert in the same
field. So, try to understand their working procedure. Also, don't hesitate to
put demands in front of the company. You must know whether their team has the
ability to organize your event properly on "Prime Dates," too.
Some important questions:
● Are
they able to work on deadlines?
● How
would they separate urgent or less important work?
●
If required, how would
they re assess work?
Q#2. Can You Manage Social Media Promotions?
As you know, event
planning also demands high communication and promotions. So before hiring an
event planner, ensure they can handle your event's social media promotions. Ask
them queries related to event promotions, such as;
● How
would their team manage social media marketing?
● Are
they going to charge extra costs for promotions? If yes, then how much?
●
Do you have a capable team
to handle social media accounts?
Clear all your queries
related to social media campaigns or strategies for the promotion of an event.
If you are satisfied, then move forward with an event planner or the event planning company.
The planners should be
better communicators on screen time as well as face-to-face. You can ask for
testimonials or reviews from their previous clients.
Q#3. What Price Do You Charge For Event Planning?
This is one of the most
important questions to ask from a planner or company. Before hiring them, you
must know if they fit well in your budget or not.
For example, if you are
conducting a live stream in Singapore then
their processing would be different, and so do their charges. Every event has
different planning and structure, so the event team charges fees accordingly.
Ask your event production
company a few questions;
● What
are their fees for event planning?
● Is
there any hidden cost in between the event planning process?
●
Will they help if any
emergency occurs at the last minute?
Q#4. Are You Comfortable Providing Contracts, Transparent Payment Processing, Or Professional Services?
This will help you to know
how professional the event planning company is. Also, you will get an idea of
how the company treats their client. Moreover, it's a great idea to know the
transparency of the entire process.
Start reviewing by asking
a few questions;
● Do
they provide transparency to clients on each step of event planning?
● What
is the mode of payment they accept?
● How
much advance do they need?
●
Will they provide you a
non-biased contract?
Some event planners
request a 50% of advance payment. At the same time, others ask clients to pay
through cheques only.
We suggest contacting the
event planning head directly and clearing all your queries. Or, if you are
doubtful, then ask them to create a contract including important points related
to organizing an event.
Q#5. What Makes Them Aware Of Latest Event Industry Trends?
Before organizing an
event, clients must know that their event is planned as per the latest trends.
Note that every year there
is something that adds to the trend list. So, to approach a larger audience,
your event must consist of important factors. For a successful event, the
planning team must have all details about what's going on in the event
industry.
To clear all your doubts,
ask your event planners about;
● How
do they stay up to date on the event industry's trends?
● Do
they have the latest technology?
●
What are the latest
strategies they will apply to approach audiences?
To get the greatest
results, you need to go with the flow. So, a good event production company will
guide you regarding the latest approaches for engaging the target audience.
Conclusion
So, you have read the 5
most important things that you must ask your event planner before hiring them.
Asking them on priority will save you from stress and a lot of
misunderstandings.
Once you have a clear idea
of a company's working, cost, leverages, and knowledge they have, you can move
forward. Make a contract and mention your demands on it and finalize a deal
with an event planning company.
Is this your first time
hiring an event planner?
Well, we wish you all the
very best and hope this guide has helped you to get in the right direction.
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