OTT or Over-the-top platforms, present
a great opportunity to advertise your products globally. These platforms act as
a medium for reaching out to your target audience with relevant content.
OTT are video streaming platform where
you can advertise your products directly to your customers online. In a world
where audiences interact more with videos, these OTT platforms are a boon to
marketers.
The benefits of OTT advertising include
targeted advertising, analytics, and the tools to include ads to increase user
engagement.
OTT platforms' viewership has increased
rapidly over the past few years and is still growing. The OTT market was
estimated to be worth $121.61 billion globally in 2019 and is expected to grow
to $1.039 trillion by 2027.
In the 21st century, digital world, OTT
advertising is the best way to build your customer base, increase user
engagement, convert leads and promote your brand.
But how to choose the best OTT platform
for your business?
That is why today we are here with a
list of the best OTT platforms that will accelerate your business growth. But
first, let us understand the OTT platform and its models.
What Is An OTT Platform?
We all love to spend our weekends binge
watching web series or movies on Netflix, Hulu, or Disney Hotstar. These are
over-the-top-platforms where you can watch shows you like anytime from
anywhere. You do not need any cable connection or TV service. All you need is a
fast internet connection.
In simple words, any content that is
streamed directly from the internet on a platform is referred to as
over-the-top, or OTT.
The rapid growth of streaming viewers
over the past few years has made OTT platforms some of the most fruitful
advertising grounds available. According to a report, 80% of the video content
today is being streamed over OTT platforms.
Best OTT Platforms In 2022
The best OTT platform for your business
is the one that meets your needs. That is why it's important that you select
the right one after analysing its pricing models and features.
Have a look at the top OTT platforms of
2022.
The Roku Channel
Roku started out as a CTV gadget that
linked TVs to web streaming services. But it also launched The Roku Channel,
its own OTT channel, in 2017. Roku became the most well-liked Advertising Video
on Demand (AVOD) streaming service in the US after integrating its device with
a platform.
On its platform, the Roku Channel
provides a mixture of secondary and original video content. However, Quibi, a
failed mobile-only OTT network, supplied the majority of its original material.
The Roku Channel's whole business strategy is AVOD (ad-based). The Roku gadget does, however, give users access
to Netflix and other OTT services that offer ad-free subscriptions.
The Roku Channel had approximately 70
million subscribers at the beginning of 2021, an obvious increase from 23.8
million in 2018.
Roku's audience is comparatively evenly
distributed, with a median viewing age of 39.8. However, only users in the
United States, Canada, and the United Kingdom are currently able to access its
material.
In addition, 64% of Roku Channel
viewers don't use any other AVOD services, making Roku Channel their exclusive
source for streamed advertisements.
Hulu
Hulu, one of the first OTT video streaming services, was introduced in 2008. It offers advertisers and companies
a valuable advertising choice because of its millions of users and consistent
development.
Hulu provides a variety of original,
supplementary, and live video content. It is well known for airing current
television shows, which are often released 1-2 days following their broadcast
or cable premiere.
Hulu features a hybrid pricing
structure with many subscription tiers. Pre-recorded content with commercials
is included in the cheapest package ($5.99/month), while live and pre-recorded
content with no ads is offered in the most expensive option ($70.99/month).
Hulu had 41.6 million customers as of
2021, with around 60% of those consuming programming via an ad-supported
subscription.
Demographics of the audience: The
majority of Hulu's viewers are white, suburban or rural, and low-income. In
addition, Hulu is exclusively accessible in the United States and Japan.
Peacock TV
Peacock TV is a relatively new player
on the OTT scene. Despite being new, it has quickly become a highly well-known
provider of video streaming services. The NBC Universal-owned network offers
advertisers rising viewership and ad-supported content in a promising way.
Peacock TV combines live video,
secondary (or re-published), and original content in its programming. The
majority of its supplemental content comes from Comcast and the NBC network.
Peacock currently has a hybrid pricing
structure with three categories. Viewers can see a certain amount of content
for free while experiencing advertisements on the first tier. Additionally,
viewers have the choice to pay $4.99/month for premium programming with
advertisements. Alternatively, users can pay $9.99 per month to access all of
the platform's content without any ads.
Peacock TV has had 10 million paying
customers since July 2021 and 54 million total viewers. But only 4% of users
pay for the premium tier, which is ad-free.
Compared to most video streaming
services, Peacock TV's viewers are more liberal and suburban. The audience is
very evenly distributed in terms of age and income.
Conclusion
OTT platforms are the future with video
content becoming more popular among the audience, It is the hotspot of users
and brands looking to promote their products.
Every OTT platform has different
content models and user demographics. That is why it's important to choose the
right OTT platform for your business marketing.
Looking to employ effective content marketing in your business? Hire the best Content Marketing Agency that will help you in producing great
content as well as marketing campaigns to increase your reach.
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