Every single one of you reading this has a hobby. You’ve probably spent quite a bit of time daydreaming about turning that hobby into a profitable small business. Before you do that, you need to get the facts so you know if it’s a wise decision to create a business around your hobby.
Decide if your business will be online or offline
For some of you,
you’ll know immediately if the business you’ll start is best suited for online
or offline sales. If you’re into scuba diving, you obviously can’t become an
online scuba diving instructor. You’ll need to have an offline business because
you can’t teach someone how to scuba dive in a blog post or a video.
Some hobbies can go
either way, such as kite flying. You might be someone who loves to make and fly
custom kites. You can sell your handmade kites online, and it might be a better
option than trying to open up a retail store.
What you’re trying to
do here is determine which is the best outlet for your business. The upside to
starting an online business is that there are very low startup costs. You can
be a one-person show without having to invest every penny you own, and that
means there’s far less risk of financial devastation if your business doesn’t
succeed.
Study online communities to find pain points
It doesn’t matter if
you are starting an offline or online business; you still need to understand
what the customer’s pain points are. Pain points are things that pose a problem
for customers that you can exploit to your benefit.
If your hobby
revolves around knitting, you can study the biggest challenges and issues that
others who are into knitting have. Maybe the biggest pain point they struggle
with is finding different colors of yarn that aren’t what the big box stores
have. If they’re into crocheting, maybe they have difficulty finding specific
types of hooks that aren’t available locally or rarely online.
If you fully
understand the pain points of other people who enjoy your hobby, you can
address them and make money. You could start up an online store for people who
want off-the-wall colors of yarn that they can’t find at their local store. You
can then take it one step further and ask people in Facebook groups, Reddit, or
other online communities what their current struggles are.
You don’t have to
talk to people in these online communities, but you do need to follow what they
say closely. What you’re trying to do, above all else, is understand what needs
aren’t currently being met and how you can meet them. It’s these areas where
you will make most of your money because you’re supplying people with products
that they need.
Don’t overlook the profitability of digital products
What are digital
products? Here, we’re talking about courses, PDF files, or any type of files
that you can deliver online. Let’s say that you’re into growing rose beds; you
could start an online course teaching people how to start their own rose beds.
Digital products have
a super high-profit margin. You make the digital product once, and that’s it.
So, if you write an ebook about how to travel the Orient with a small budget,
you can make money off of it for years to come.
YouTube can also be turned into a business
You might be the type
of person who wants to make money directly with their hobby. Meaning you want
to do what you love and make money at it. You don’t want to start a store or
sell products. You want to do what you love in your hobby, and that’s it.
If you want to just do
your hobby and nothing else, the best way to make money off that is by starting
a YouTube channel. You can cook up a storm in your kitchen and invite people to
watch. Sure, you’ll have to talk and guide people through the video, but it
sure beats working a 9 to 5 job sitting in a cubicle all day long.
Conclusion
A hobby can be much
more than something you do to kill time on the weekends. You can turn it into a
side hustle or even a profitable business. It does take a little bit of
business savvy to make money doing what you love, but if you’re passionate
about your hobby, it’s possible. So, the next time you’re playing with your
model trains, maybe think about turning your love of the locomotive into a way
to make some cash.
0 Comments