In the competitive market, to sustain and stay relevant, a logo plays a vital role as it allows people to remember the name of the brand, but that is possible only if the logo is unique. Logos play a significant role in creating a brand identity, and a proper study is conducted before designing them. A logo is the first impression of a brand, so making sure that it stands out in the crowded market is extremely important.
BrandVillage's name always comes up when discussing logo design services in Sydney. That is
because it is one of the top design agencies that have worked tirelessly and
built a name for itself in the design industry. If you are a business owner who
is looking to revamp its brand identity or a startup that requires logo design
services, contact BrandVillage. Their tailored services, perspective, and
expertise set them apart. In this blog, you will learn about the elements that
make the logo impactful.
Elements of an Impactful Logo Design- BrandVillage
There are some aspects that, if implemented efficiently, can
make the logo design impactful and hit all the right points. Let's delve into
those elements in detail-
Relevance
If you wish that your logo communicates what your business does,
then the logo needs to be relevant to the industry you are working in.
Relevance is significant in logo design as the logo should accurately reflect
the brand's identity, align with the industry, and connect with the target
audience.
For example- If you have a kid's clothing brand, then using
funny characters or silly imagery can be relevant in the logo designs because
it will be relevant to your brand's industry.
Uniqueness
If it is an original design, it will be unique as well. Setting
yourself apart from your competitors is essential, so using elements similar to
your logo makes no sense. Try to be creative and unique. Create designs that
differentiate yourself from others and not blend in with the competitors. A
memorable logo can capture your target audience and create memorability.
For example, Apple's logo is a prime example of uniqueness. It
easily captures the audience's attention. The logo's simplicity and uniqueness
have contributed to its iconic status and brand recognition.
Memorability
Creating a memorable logo is a task. It requires careful
analysis of the brand and the design elements. For a designer to create a
memorable logo, the logo must be
●
Relevant to the industry
●
It is simple but unique
●
It should have an emotional appeal that the target audience can
resonate with.
●
Consistency is the key. Use the same logo across all platforms,
in your packaging, when designing social media posts, and while advertising.
Because if it keeps popping up, the audience will remember it.
Simplicity
Trying to make something unique, but don't make something
complicated. Simplicity will help create a straightforward design and get
instant recognition from the target audience. Avoid creating messy logos, as
this will require customer’s time and attention, which they might not be
willing to give. On the other hand, if the logo is clear and simple, it will be
easier and faster for the audience to process.
For example- the Google logo is presented and arranged in
colourful alphabets with distinctive font. It is easier to remember because of
its simplicity.
Timelessness
To create something timeless, you have to forget the trends, as
the trends keep on changing. You have to think out of the box and not follow
something that will be easy to remember now and easier to forget tomorrow. The
logo should be a mix of relevance, simplicity and versatility.
Don't use the currently trending typography; go for something
evergreen, use this in the design technique and create something timeless.
For example, the Mercedes logo is timeless and represents
luxury. It has remained the same since its introduction in the early 20th
century. This is truly timeless.
Application of Logo Design Principles by BrandVillage
At BrandVillage, they try to understand the brand and its
audience, break down the brand names, and create something unique and timeless.
They design multiple logos based on the client's brief, and the client can
choose the one they like the best.
They try to use symmetry, monograms and colours representing the
brand's essence.
One such example of their work is-
This is a brand logo designed by BrandVillage. The design is clear and timeless, without any complex elements in it. The font used is not trendy, but it reflects trust and sincerity.
Conclusion
An impactful logo should be timeless, simple and unique. By
ensuring these elements in the logo design, you will create something that can
communicate with the audience and be easy to remember.
It is essential to be strategic while designing a logo as this
will help create a brand identity and differentiate itself from competitors. A
well-strategised and well-designed logo communicates the brand's message,
personality and values to its audience. A brand's cornerstone is usually the
logo.
If you are looking for logo design services that follow these
elements blindly and create something unique, connect with BrandVillage. It is
a top-rated Logo design agency in Melbourne that has completed over 450 design
projects and served over 240 clients.
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