If you run a small business in the US, you have come to the right place, as we present valuable information that can boost your profits. The whole world had gone digital and as far as marketing goes, it is paramount to forge a strong online profile.
In this short
article, we take a close look at some of the top digital marketing strategies
that US small businesses are using.
Search Engine Optimization
Known in the industry
as SEO, this is a service that improves a website’s Google rankings; contact
the best SEO agency at https://kingkong.co/ and let
the top technicians work their magic on your digital platform. It can take a
while, but a top agency can put a site on page 1 of Google search result in
just 90 days.
How do they do it?
SEO is very technical
and it revolves around keywords, terms and phrases that people use when
searching with Google and other prominent search engines. Of course, Google is
very secretive about the algorithms they use to rank websites; the average
person wouldn’t have a clue, yet a good SEO technician knows enough to put your
platform on the first page of search results. Google sends out an army of bots
to trawl the web to update their huge database, so changes do not show until
the next bot sweep, which usually happens every 4-6 days to keep the search
engine current.
Social Media Marketing
Facebook is the
social media giant; every man and his dog has a Facebook account and this
offers unlimited marketing potential, especially for small businesses. Social media
empowers businesses, as they can engage with users; post quality content, reply
to comments and you will acquire a large following. Many companies adopt a
two-pronged approach, generating a following through posting content and
placing engaging ads. Want the best from social media? Hire a leading US
digital marketing agency and they let loose their SMM team on all your
accounts. You need an ongoing budget to get the most out of Facebook marketing,
which is why many businesses set aside a monthly SMM budget.
Engage the user
Post bios of the
people who work for the organization and users will form a personal connection,
great for branding, especially for service providers in quiet communities. The
web joins us all together and if you thought Facebook was just for idle chit
chat with friends, think again! A very powerful tool if used correctly,
branding opportunities can make you a household name in your neighborhood.
Create stories, make good use of images and video, make animations, use rich
text to impact the user; these strategies work, imagine having half a million
users see all your content!
Pay Per Click
A
different animal, PPC involves real-time bidding for prime space on search
results pages and is driven by keywords; a good PPC agency can get your message
out there. The advertiser pays the publisher a set amount per impression, which
is a win-win for all. If you want a good ROI, hire an agency to run multiple
campaigns and track traffic in real time; data analysis empowers and you can
tweak ads, which drives even more traffic.
Podcasts
This
is a new media that is gaining a mega following; people like to listen while
doing their chores; sponsoring a popular podcaster is a great way to introduce
your brand/service; similar to YouTube and listener numbers are growing
exponentially. Young people are seriously into audiobooks and podcasts, which
are available everywhere, regardless of your device, many are free.
Tailored for the client
A
top-rated digital marketing agency would offer a wide range of services, SEO,
SMM, PPC, to name a few. They do an online audit to determine the client’s
digital footprint, then a plan is hatched and with the client’s approval, is
implemented. A good plan would include SEO, which can be localized for maximum
branding, progress is tracked and real-time data enables you to tweak your
content.
Free digital audit
The
agency does this as a matter of course, it tells them a lot about your business
and its digital profile; which is a starting point for a plan. You are
presented with strategy details and this effectively targets your audience;
engage the services of an award-winning agency and reap the benefits! This is a
specialized sector, a performance-based field where an agency is only as good
as the numbers.
Start
your marketing campaign by talking to a winning agency like King Kong and let
the professionals come up with a plan!
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