Case studies
We test every method on products we build and grow ourselves before using it for clients. Here is what that work looks like, in full.
Building the complete SEO function for a QR code SaaS
IMQRScan is a dynamic QR code platform for small businesses, marketers, restaurants and agencies. We own its organic growth end to end, from site architecture and Core Web Vitals to content, links and AI search visibility.
The challenge
The QR code space is crowded with well-funded tools that own the top results for every head term. A new product needed a way in: pages that matched specific buyer intent, a technically clean site that could rank quickly, and authority that matched the competition.
What we did
Intent map and topic clusters
We mapped keywords by intent and turned them into use-case pages, commercial landing pages and product-led guides, each with one clear job.
Landing pages built for search
We designed and built SEO landing pages in HTML5, CSS and Bootstrap with responsive layouts, clean heading structure and conversion-focused sections.
Technical foundation
We resolved crawl and indexation issues, fixed canonicals and redirects, removed unused assets, added structured data and improved LCP, CLS and INP.
Content and internal links
We wrote and optimized content for semantic relevance and E-E-A-T, then linked it so authority flowed to commercial pages.
Contextual links
We vetted each link opportunity for topical relevance, organic traffic, indexing and placement quality before placing it.
AI search optimization
We structured pages with direct answers, comparison tables and FAQs, and kept entity facts consistent across the web.
The result
IMQRScan content now appears in Google AI Overviews and AI-powered search results, and the site has a technical and content base that supports ongoing growth. We continue to track rankings, queries, backlinks and technical health in Search Console, GA4, Semrush and Ahrefs.
Launch SEO and positioning for a review management SaaS
GetMoreReview helps local businesses collect more Google reviews and manage their online reputation. We lead product and growth, building the organic strategy from launch.
The challenge
Review management is a busy category with established players. A new product needed clear positioning, the right keyword entry points, and pages that turn local business owners into sign-ups from their first visit.
What we did
Positioning and messaging
We defined who the product serves first and the language those buyers use when they search.
Keyword opportunities
We built content and landing page plans around Google reviews, online reputation management, review QR codes and local business marketing.
Product-led growth pages
We aligned SEO pages with user journeys so each page leads naturally to a sign-up.
Conversion-focused structure
We planned SaaS landing pages around clear proof, simple steps and a single call to action.
The result
GetMoreReview launched with a defined organic growth plan, a keyword map by intent, and page structures designed for conversion. The program is active and growing.
Moving a site off WordPress without losing a URL
Our own website ran on WordPress until September 2026. We rebuilt it as a lightweight custom PHP site, kept every published article at its exact address, and wrote the SEO layer into the templates rather than bolting plugins on top.
The challenge
A plugin-heavy WordPress install was slow, hard to keep updated, and the SEO configuration lived inside plugins that could break with any update. A rebuild risked losing the rankings and indexed URLs the published articles already held.
What we did
URL preservation
Every live article kept its exact address, and a redirect map was written for everything that changed before launch, not after.
Content migration
Posts were exported from the database and rebuilt with their titles, metadata, dates, categories and images intact.
SEO in the templates
Organization, Person, Service, Article, FAQ and Breadcrumb schema now sit in shared page templates, so no page can ship without them.
Generated, not maintained
The XML sitemap, the RSS feed and llms.txt are produced from the content itself, so publishing an article updates all three.
Performance
Self-hosted fonts, separate CSS and JS files, no plugins, and images served as WebP with JPEG twins for social previews.
AI access
Explicit robots rules for AI crawlers, direct answers near the top of every page, and consistent brand facts across the site and schema.
The result
The site now runs as static-speed PHP with no plugin maintenance, every previously published URL still resolves, and new articles are added by uploading a single file. It doubles as the reference build we use for client website projects.
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